Digital approaches are mandatory for marketers from 2020
For the Chief Marketing Officers (CMO) who have not yet dealt with the digital change, it is high time now. The digital transformation is at the top of the agenda, why this is so & what current studies say, we show you in this article.
by Lenz Nölkel
Editor in Chief / Sr. Communication Manager
The digital transformation in marketing is to be advanced with new technologies and the Chief Marketing Officers (CMOs) are tackling this with vigor. This is clear from the Dentsu Aegis Network CMO Survey 2019.
Four out of five of all respondents see that pure optimization of marketing measures is no longer sufficient and that digital transformation is the order of the day instead. They want to take on more responsibility for technology launches and services in the next two to three years.
Marketing drives innovation
The vision of the future is marketing as a driver of innovation, where insights into customer behaviour, new technologies and creativity work together fruitfully to create completely redesigned customer-friendly products. As always, there is a gap between vision and reality. If CMOs really want to achieve this, they must make a considerable effort.
Their most important role is to drive revenue growth (64 percent). Close behind in the list of priorities is understanding current market trends, improving the customer experience and effective marketing placement.
Source cover picture: iStock / skynesher