Content Curation – that’s how you become an expert

You are a marketing manager or business decision maker in a small or medium-sized business and want to promote your products and services through content marketing? Content curation can be a great way to position yourself within your network as an expert, creating value for yourself and your audience. We give you an insight into the art of content curation.

by Nicole Pasternak
Content Marketing Manager Evernine Group

Similar to curating an art exhibition, content curation is about looking after and organizing content which can be shared on your channels (e.g. blogs, social media) and should be relevant to you and your target audience by providing added value. But beware, because content curation is not about blindly collecting and copying information. You should rather filter out relevant information of high quality.

You save your target group a lot of time by picking out information that is relevant and making interesting content out of it. In addition, it also holds some advantages for you. By positioning yourself as an expert, your reputation and the trust in you and your company will increase. By using a lot of relevant keywords concerning the main topic of your website, you rank higher in search engines, which is a huge bonus.

How does content curation work?

Interesting and relevant sources can be found by browsing blogs or by networking with industry colleagues, partners and other experts in the respective area. You can also do this with the help of tools that are especially suitable for content curation (e.g. Twitter Lists).

It is also important that the foreign content is not simply copied, but contains your own personal touch by going beyond the mere marketing of a product or service. This will increase your credibility and the overall image of your brand.

You can find more information on this topic on MyBusinessFuture.

Source of cover image: iStock / milindri