One Voice Marketing – How an agency can help you out of the cost trap

In 2023 in particular, many companies are facing the challenge of minimizing silo-related frictional losses between individual departments due to increased cost pressure. An effective and comprehensive realignment of corporate communications is essential at this point. As a full-service agency, the Evernine Group offers the right approaches and the necessary support. You can also find more information in our Quick Guide.

Companies today are confronted with an increasingly challenging market environment – just think of an impending recession. On the one hand, economic uncertainties are a burden, while on the other hand, in many places there is already a shortage of the necessary skilled workers to cope with workloads that arise. In this situation, no company can afford to waste previously unused potential. In many cases, the opportunities and possibilities to meet the many challenges are already available. The key lies in communication!

Because effective internal and external communication is essential for companies to be successful in times of crisis and beyond. To achieve this, existing silos between marketing, sales, PR and recruiting must be broken down, and all departments must be networked and integrated into an overall strategy. Without this realignment of communications, companies run the risk of losing touch with their competitors and missing valuable opportunities to tap into new business opportunities.

Digital networking of all departments for efficient communication

Today, companies can no longer think of marketing and sales in silos. Instead, they need to seamlessly integrate marketing campaigns with sales processes in order to reach new customers and successfully close sales. To do this, companies must build the necessary trust with their target audiences by also digitally linking and coordinating their PR measures with marketing and sales. By positioning their own brand in a neutral environment, for example, the effectiveness of marketing campaigns can be significantly increased.

The digital networking of the individual departments also provides companies with insights into the performance of their chosen channels and formats as well as the target groups they address. By analyzing this data, they are able to adjust their campaign strategies in real time and play out their offers in a targeted and individualized manner to address customers more successfully. Thanks to the constant further development of innovative and AI-supported MarTech systems, analyses and adjustments can now even be carried out automatically and thus at reduced cost.

Responsibility and authenticity as a decisive advantage in the war for talents

In addition, the war for talents is forcing companies to find new solutions in recruiting and to adapt their own communications to this challenge. Because here, too, individual campaigns via social media are not enough today. Instead, a modern approach must combine the strength of the company’s own brand with digital marketing, sales and PR activities. After all, new talent today is primarily attracted to companies that actively present themselves and their brand, take responsibility, and credibly stand up for purpose. The company’s own employees, for example, contribute to a successful recruiting process through their personal approach and authentic communication of the corporate culture. However, the basis for this is a digitally positioned communication strategy that unites all departments and includes all relevant channels.

Using “One Voice” for optimized communication processes

This is supported by a competent and experienced partner such as the Evernine Group, which is introducing a new era in corporate communications with the necessary know-how and the right digital tools. The focus here is on intelligent and comprehensive networking of marketing, sales, PR and recruiting based on the PESO model, which comprises paid media (paid media such as ads and campaigns), earned media (earned media such as positive coverage and customer referrals), shared media (shared media such as social media posts) and owned media (owned media such as websites and blogs).

Evernine is thus able to optimize its clients’ communication processes through agility, cost savings, transparency and scalability. This OneVoice approach creates a consistent brand image for companies that builds trust and loyalty among customers, leads to new sales and attracts talent. In the course of a workshop, the Munich-based communications consultancy and full-service agency analyzes the individual requirements of its clients and identifies the areas in companies where silo-related friction losses can be minimized through the intelligent networking of marketing, sales, PR and recruiting.

Three paths to successful digital corporate communications

With its innovative approach, Evernine in the person of its CSO and co-founder Hannes Beierlein was also able to inspire the numerous listeners at the 19th Handelsblatt Annual Conference on “Restructuring” in Frankfurt. Central to the support and advice they provide to their clients are three ways in which companies can overcome the current challenges and optimally position themselves for a successful future:

➡️ 1. The implementation of a modern martech system as the central technological basis for digital cooperation and communication between individual departments.

➡️ 2. The establishment of a common mindset (“Digital Us” / “Digital Me”) to make all divisions and employees aware of their responsibility as digital players and empower them for their role in corporate communications.

➡️ 3. The development and definition of a central communication plan to align all campaigns, PR & brand activities to a common operational goal and build a coherent content story.

Numerous successfully completed client projects as well as the ongoing positive company development illustrate the success of Evernine’s One Voice approach. Do you also want to benefit from the analysis of your internal as well as external communication and comprehensive consulting? Contact us!

Source title image: Evernine Group