Successful communication in the age of sustainability: Evernine announces strategic partnership with planeed
The demand for transparent and authentic sustainability communication has grown by leaps and bounds in recent years. However, companies are increasingly faced with the challenge of communicating their sustainability activities in a credible and effective way. It is becoming increasingly difficult to talk about products in the context of sustainability, and the threat of warning letters and heavy fines is omnipresent. This situation is exacerbated by the Green Claims Directive, which is set to come into force as early as 2024. At a time when sustainable communications have a critical impact on the success of businesses, Evernine Group is pleased to announce that it has entered into a strategic partnership with planeed to help shape the future of sustainability communications for client companies.
The challenges of modern sustainability communication
The importance of sustainable products has long since left the niche. According to a McKinsey survey, more than 60 percent of consumers place a high value on the sustainability of brands when shopping. This development not only creates opportunities for companies, but also poses the risk of misleading advertising of products as sustainable.
A recent ruling by the Karlsruhe Regional Court highlights the growing sensitivity to authentic sustainability communication. A major retailer was prohibited from advertising products as “climate neutral” or “environmentally neutral” after Deutsche Umwelthilfe successfully took action against such claims. Jürgen Resch, Federal Executive Director of Deutsche Umwelthilfe, sees this ruling as a significant step in the fight against greenwashing. The future Green Claims Directive, expected to come into force in 2024, further tightens the requirements. This EU directive, officially known as Directive (EU) 2019/904, aims to curb misleading environmental claims in product advertising.
The solution: modern technology and a groundbreaking partnership.
The strategic partnership between Evernine and planeed marks a turning point in sustainability communication. While planeed offers an innovative tool that enables companies to communicate their sustainability activities in a modern way with the greatest possible authenticity from their stakeholders, Evernine, as a leading communications consultancy, provides them with the optimal all-round service. This unique combination of technology and expertise allows companies to bring their real efforts to the forefront in a truly novel way, rather than just superficially promoting products as sustainable.
An intuitive interface and unique functionalities allow sustainable activities to be captured in planeed with just a few clicks and shared with stakeholders through any channel. The seamless integration of a dashboard also provides companies with a clear representation of their impact, which can optionally be integrated via widget on any website.
planeed is therefore ideal for companies looking for the key to truly authentic communication in the age of sustainability.
“The partnership with planeed comes at the right time. Sustainability is no longer a trend, but a corporate responsibility. Our customers have realized that it is crucial to talk about authentic activities and avoid greenwashing. With planeed, we offer our customers an innovative solution to achieve their sustainability goals.”,
says Alexander Roth, CEO Evernine Group.
Complete communication packages for targeted sustainability communication.
Through the cooperation, Evernine’s customers will in future be able to use the planeed platform to disseminate their sustainability messages in a targeted manner. The functional scope of planeed in combination with Evernine’s communication packages enable companies to spread their sustainable activities virally and thus reach a broad target group.
Sample communication package:
🌱 Development of an action-related internal and external communication strategy in the area of sustainability communication for companies.
🌱 Support for associated press activities, including newsletter distribution and use of SEO-relevant digital press services.
🌱 Editorial in a suitable magazine.
🌱 Internal communications package for related internal engagement communications.
In addition, Evernine offers companies the opportunity to integrate individual communications services into a customized package.
Companies interested in learning more about planeed’s partnerships and customized communications packages are invited to contact Evernine at gogreen@evernine.de.
More information and a matching infographic on what successful sustainability communications can look like for client companies can also be found via this link.
Source title image: Evernine Group.