Digitale Marketing-Strategie

Study: How to improve your digital marketing strategy

Today, a successful digital marketing strategy is indispensable. But what are the main adjustments that need to be made, especially in medium-sized companies?


by Konstantin Krieg
Communication Manager /
Tech & Digitalization


Terms such as retargeting, data-driven marketing and omnichannel campaigns are more prevalent than ever in online marketing magazines. No question: thanks to the new opportunities created by the insatiable databases of Google, Facebook & Co., digital marketing measures can demonstrably increase profits.


The Boston Consulting Group, in collaboration with Google, has conducted a study that shows what qualifications a company needs to capture purchasing processes, address customers at the optimal time of their customer journey and personalize offers. These results can be used to determine the maturity of your digital marketing and to develop a roadmap to optimize your digital marketing strategy.


Have we aroused your interest? Here you will find the complete article and all six qualifications you need to improve your digital marketing strategy.


Quelle Titelbild: iStock / NicoElNino