Opportunities with Snapchat Stories: Interacting with Millenials

Marketers focusing on B2B should not underestimate social media such as Snapchat. With more than 300 million active users per month, this app is a relevant and easy-to-use marketing tool. Learn how to interact with Snapchat Stories and use them lucratively in your business.

by Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group

Snapchat is particularly popular with the younger target group under 34, the Y generation. In contrast to LinkedIn or Xing, Snapchat not only reaches a younger target group, but also a completely different environment. Snapchat mainly relies on visual content, i.e. short picture or video messages. This also distinguishes the application completely from the usual competitors such as Facebook, Twitter, LinkedIn and Co.

To become a Snapchat marketing professional, you need to understand the app – how to best deliver information to your target audience and how to interact is a big step for doing business with Snapchat. Unlike most social networks, these interactions are all private, except for the Stories feature. Although no story is too long, you need at least one photo or video to create a story.

In this article, you’ll learn about other ways to interact directly with Snapchat users and build your business lucratively.

Title image source: iStock / bigtunaonline