Golden Stevie Award 2022 in the category Video Award / Branded Entertainment
After 2020 and 2021, the renowned Munich-based communications agency Evernine was able to win another Stevie Award and expand its trophy collection. This year, Evernine convinced the jury with special creativity in the field of video / branded entertainment.
The German Stevie Awards, the most diverse business award in the German-speaking world with more than 80 categories, are part of the eight Stevie Awards program, which are among the most internationally recognized awards in the business area. The Stevie Awards have been honoring outstanding achievements by companies, organizations and individuals for over 18 years in various programs such as “The International Business Awards” and the “Stevie Awards for Sales & Customer Service”.
The winning video
With the video “Bugatti Chiron Pur Sport – this car does not belong in a garage” the agency entered the race for the coveted prize. The entry was created as a promotional video for the “Circle Tour” brand. The design experts at CAPTAMO, the creative brand of the Evernine Group, were responsible for the development, production and post-production of the clip.
The production focused on the exclusive Bugatti Chiron Pur Sport sports car. The focus on the car in combination with the dynamics of image and sound is intended to convince enthusiasts of fast sports cars in particular of the absolute driving pleasure. The emotionally appealing combination of sound, movement and image in the video thus conveys a strong relationship between the brand and the target group. This interplay of distinctive creative performance and high-quality moving image production is typical of CAPTAMO’s holistic brand development concept.
And the effort has paid off, with over 10,000 views since the post was published speaking for itself. The video was able to generate widespread awareness in the market via a wide range of channels – while at the same time achieving high engagement rates. The great success finally also convinced the jury of this competition entry.
If you want to get your own impression of the video, feel free to visit the Circle Tour YouTube channel. In addition to the winning video, you’ll find other exciting content there.
Image source: Adobe Stock / Andrii