Benchmarks, Trends & Budgets in the B2B Content Marketing Report 2019

Content Marketing in B2B? The recently published report “B2B Content Marketing 2019: Benchmarks, Budgets and Trends-North America”, which was published by marketing professionals and the Content Marketing Institute, shows that the topic is definitely used in the B2B environment. The most important thing here is to address the target group by means of storytelling that fits perfectly.

By Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group

An important core statement of the report “B2B Content Marketing 2019: Benchmarks, Budgets and Trends-North America”, which was published by the Content Marketing Institute, is that 90% of the B2B content marketers surveyed put the information needs of their target group before the advertising message of their company. This shows that in the coming years, the focus should continue to be on how to reach your target audience – before trying to sell them anything.

The report also shows how B2B companies can improve their marketing. For example by thought through Nurturing. 87 percent of B2B marketers primarily use e-mails in their Nurturing process because they can directly provide their target group with information material there (77 percent). However, only 45 percent of respondents use target group-specific storytelling.

Further insights, benchmarks and figures read in this article.

Source cover: iStock / PeopleImages