How to realize B2B marketing correctly
Marketing is not always the same. Good marketing is depended on the how well the campaigns are realized. And the realization of B2C campaigns always seems easier than B2B ones. Of course, the products are more tangible. But there are also some good examples in the B2B sector.
by Kathrin Drechsler
Sen. Communication Manager & CMO / Campaigns & Media Partnerships Evernine Group
The biggest campaigns in social media are advertised by consumer brands. With their high budget and remarkable products, it is no wonder that they can be so creative!
Often, the backstory is that B2B companies do not date to be as impulsive and bold as the colleges from the B2C sector. But in the meantime, there are enough models for successful B2B campaigns around. So, when we see a B2B campaign which inspires us, we have desire to share it with other people. This is where the new campaign by Tableau, an American visualizing software manufacture, with its campaign #KidsExplainData, comes in. The Seattle-based software company filed a video series. The B2B campaign is everything. It is funny, emotional and convincing at the same time.
You can find more information about this campaign here.
title image: iStock/ PeopleImages