23. October 2023
Account-Based-Marketing 101 – Phase 2: Account Mapping
Im zweiten Teil der Marketing Class-ABM-Serie steht das Thema "Präzisierung" bzw. "Account Mapping" im Mittelpunkt.
Im zweiten Teil der Marketing Class-ABM-Serie steht das Thema "Präzisierung" bzw. "Account Mapping" im Mittelpunkt.
The third part of the ABM MarketingClass series is about adapting the content of products or services to the needs of individual accounts.
We wanted to find out whether AI is also suitable for writing editorial campaign contributions such as guidebooks or specialist articles.
For targeted marketing, not only the campaign message and correct channel selection are important. The "where" also plays a major role.
Nobody can really suffer from dusty processes, long distances and the associated stagnation in their own company. Read more!