Whether you want to generate leads or just raise awareness of your services, Evernine’s digital campaigns are quick & easy to launch and deliver results quickly. From account-based marketing campaigns to direct lead generation via LinkedIn, through HR or social media campaigns, almost anything is possible. With our campaign approach you can reach your services & performances in need of explanation in the desired target group on the web. We offer campaigns with a focus on DACH, but also an international playout for all relevant industries from B2B and B2C.
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We create a landing page for your company in one of our neutral magazine environments. The graphic design of the landing page is created using a common branding from the components of the respective magazine and your corporate design. All campaign elements are provided by us and focus on the marketing of the respective Call-To-Action (CTA). As a CTA we usually use Whitepaper, but it can also be an event announcement or a webinar. By the way, all landing pages are highly agil & DSGVO-compliant. In addition, our tracking allows us to track the most important success values such as click numbers, dwell times & downloads exactly and, due to our agile approach, we have the possibility to adjust text & image elements or campaign components at any time & exchange them.
As part of the landing page, we create an article that describes the added value of your campaign and publish it in a neutral environment in one of our online magazines. We can also create a second variant of the article, e.g. with a more technical orientation, in order to test which approach is best suited to reach your target group (A/B-Testing). The published articles link to the landing page and also serve as a collection of articles. This means that all readers of these articles are saved and can be addressed later in a further retargeting campaign.
For the landing page environment and the placement of your content you can choose from
the following magazines for the most important topics in B2B:
Digitalization – Industries – Tech
Managed Services – Cloud & Software – Industry 4.0
Then take a look at IBS Publishing with the magazines InspiredBySports, youDRESSED & InspiredByBeatz on the topics Sports & Health, Fashion & Lifestyle and Music.
We play out all campaign assets (content & landing page) in a 360° model. This means that we advertise your content via different channels in order to achieve the defined goals (awareness and/or leads) in the best possible way. Our promising approach is a mix of social media via LinkedIn, Facebook, Twitter & XING, Native Advertising (reading recommendations on major online magazines) via plista & Outbrain as well as Performance Marketing with SEO-, SEA- & Display campaigns. Thanks to the large selection of tools, targeted A/B testing is possible to determine the most effective measures.
Enormous awareness effects of the campaign, as > 1.000.000 impressions via Omni-Channel
Great trust building effect, through several thousand readers on the article
Using A/B testing to find out how the target group “ticks”
We have experience in all major industries and can deliver KPIs on the results in advance of your campaign.
Through daily monitoring, use of the most efficient channel and parallel optimization of all played out assets.
The created setup can be reused & the campaign can be extended and expanded at any time.
The processing of the contacts received for you takes place via our contact form. The data protection declarations are prepared accordingly and can be adapted to our cooperation. We can also take over the lead-nurturing for you and support your marketing & sales team with automated mailings, in the area of social selling and for a personal follow-up. The leads can be handed over continuously.
Optionally we can also connect your CRM via an interface so that the leads run directly into your systems.
Target group: IT decision makers
Campaign period: 8-10 weeks
SQL - declared ready by Sales
MQL - demonstrable interest in the company
Time spent on the landing page
CTR from contribution to landing page
After submitting the form, you will receive an e-mail to confirm your interest.
After confirmation you will receive a non-binding introductory offer.
The registration is completely non-binding for you and possible without further barriers.
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