With the correct social selling strategy to success

Cold acquisition: Salesmen of the old guard will still remember well and quite a few will get goose bumps with this term. Even if the good, old grip on the listener may still work in some situations, recent studies show that 90% of B2B decision-makers no longer respond to such calls. But what does the alternative look like?

by Tobias Lilienthal
Jr. Communication Manager

More and more, managing directors are not only cavorting in the real world and at trade fairs in Germany, but also increasingly on the web and on social media. A successful sales strategy must therefore cover this area – 75% of decision-makers in the B2B sector already use social media to search for new providers and partners. We have compiled the most important points on the subject of social selling for you. Please do not hesitate to contact us if you are interested in workshops or further information.

For a first impression there is no second chance

In real life, many sales employees have long since internalized this credo and pay meticulous attention to a cultivated appearance. Of course, shirts and blouses are ironed, hairstyles are in place and shoes are polished. Unfortunately, the “Digital Me”, the digital business card in the form of social media profiles, looks quite different. Always keep an eye on the latest statistics here. 50% of decision-makers avoid sales people with an incomplete social media profile (IDC, 2018), so take the same care with your appearance. Pay attention to a professional profile picture and a meaningful description of your abilities and qualifications.

Got curious? Read on here to learn more about how social selling works in practice. How does social monitoring work and what are tried and tested strategies to build a dialogue? You can find the answers in the full article on MyBusinessFuture.

Source Cover Picture unsplash / Alexa Suter