Advantage in the War for Talents: How companies overcome the shortage of skilled workers with high-quality recruiting videos

How do companies successfully attract young talent today in the face of a shortage of skilled workers? With the right video content! To do this, they need the support of a full-service agency coupled with the services of an experienced creative unit.


A video says more than 1,000 words – after all, no other format can convey information, but also emotions, in such a credible and personal way. Videos are correspondingly popular on social networks today, regardless of the platform, and search engines reward websites with corresponding content through better rankings. Companies thus benefit from the advantages of high-quality videos, especially in recruiting and employer branding.


What matters here is a consistent communication strategy and the right approach. After all, today’s younger generations of GenZ and Millennials in particular demand creativity and authenticity from their potential employers – and the right video formats are the perfect way to profitably present these skills as well as your own corporate values.


5 Criteria for Successful Recruiting Videos

Without a comprehensive strategy that links recruiting efforts with other external and internal employer branding activities, however, even the best video productions will come to nothing. Companies need the right key figures, for example, to measure the success of their measures and, if necessary, to optimize them in a targeted manner.


Good recruiting videos must also meet certain criteria in order to achieve the desired results:

  • Truth: Companies should tell the truth about themselves in their video formats and also rely on true stories and anecdotes in storytelling.


  • Authenticity: No job always offers only pleasant and positive experiences. Companies should present themselves and the advertised job in an authentic way.


  • Relevance: Videos offer the perfect opportunity to share relevant information as well as to clarify questions about the daily work routine and application process in advance.


  • Innovation: There are many videos out there, so companies should stand out with creative content and have the courage to implement innovative ideas.


  • Inspiration: Recruiting videos should not only provide information, but also credibly convey corporate values, inspire employees and motivate them by addressing them personally.
Focus on truth, authenticity, relevance, innovation and inspiration. Image source: Adobe Stock / MVPproductions.

The right values matter

For many employees, values are of central importance. More than three-quarters (77 percent) of participants in a Glassdoor survey take a close look at their potential employer’s values before applying for a job. For more than half (56 percent), these are even more important than their own salary. But how do companies determine the values they want to stand for and how can they present them credibly?


Possible values include flat hierarchies, work-life balance, training and development measures, or commitment to corporate social responsibility. However, many companies find it difficult to identify their own values. A full-service agency like Evernine supports them here. In workshops, clients analyze their corporate values together with Evernine’s experienced HR experts and develop an appropriate communication strategy.

It is important that companies involve their own employees in this identification process and also rely on them in the subsequent implementation. After all, no one can represent their own values to the outside world more credibly than those who live and work by them every day. Companies must not allow this potential of their own workforce as corporate influencers to go unused. Read this article to find out what employers need to do to achieve this.


Success with Evernine and CAPTAMO

The presentation of corporate values in the form of a professionally produced recruiting video ultimately requires a partner who keeps an eye on all current trends and successfully implements even challenging video projects with the necessary expertise and innovative strength.

By working with CAPTAMO, Evernine’s award-winning creative unit, companies benefit from many years of experience and high-quality moving image productions – from planning and brainstorming to developing the storyboard through to filming and post-production.


Paired with the strategic advice from Evernine, which sees recruiting communication as part of a comprehensive employer branding strategy and supports the determination of company values, customers receive successful video content that addresses applicants in the right place and gives them the decisive advantage in the “War for Talents”.


Would you also like to benefit from the services of Evernine and CAPTAMO? Write to us and receive an individual offer for your recruiting video as well as an exclusive values ​​workshop from our HR experts!

Rely on an experienced partner to implement image and recruiting videos. Image source: Adobe Stock / EmmaStock.

Source title image: Adobe Stock / Mediaphotos.