This is how you market your complex B2B products and services
The current challenge for managing directors and B2B marketeers: The options that the Internet offers with regard to online advertising are often intransparent and difficult for those not familiar with the subject to keep track of. Is it the content, is it performance marketing or the placement purchase in online magazines that leads a company to its goal? We show you an outlook for the year 2019, so that at least a few trend topics no longer pose a mystery.
By Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group
The German middle class recognizes more and more, how important it is, not only in the area of the telephone or meeting acquisition presence to show, but also on-line a mark and thus a further selling channel to develop and develop itself.
The performance market, especially in the B2B sector, has undergone major changes over the past year. This change will also be a major topic in 2019 and will occupy many small and medium-sized managers as well as online marketing managers in the B2B sector. This makes it all the more important to deal with current marketing trends and use them efficiently.
Content, Content, Content
The most far-reaching development is seen in content marketing – not only in terms of editorially written content, but also in terms of content that each and every one of us can create and share. The quality of the content is increasing, the content is becoming more and more exciting and the trend is mainly towards provocation and opinion-forming. However, many companies still rely on content that is not exciting or entertaining, but rather boring and superficial.
Content remains a trend topic, voice control and social media join in and for good reasons remain not only important, but essential for the coming year. If you want to know what the content that should be created and distributed for your company should be, why language opens up another online dimension and why social media is more topical than ever, read here next.
Source cover: iStock / anyaberkut