The right keyword search looks like this

You don’t know how keyword research can improve the SEO strategy enormously? With 3 tips you will learn how to optimally build your company with a correct Keyword research.

by Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group

An SEO strategy is important, but by no means the most important yardstick for being found well on the web. Over the years, SEO has lost relevance. This means that a strategy is made known with the right content even before a prospective customer searches for your company on the net and is thus picked up on the topic.

3 Tips on how to get the most out of keyword research

1. Leadership issues: Before a keyword research can be carried out, the right managers must coordinate and pull together. Which topics will be covered by who? Don’t topics even overlap or is one topic interesting for every Department?

2. Brainstorming: The sales, HR or PR team can certainly give you information about the term types that your potential customers, as well as regular customers, use. Exactly these terms are needed in this Brainstorming.

3. Observe competition: Competitors often already supply good keywords that can be used. However, we want to be one step ahead of the competition. So use the knowledge to your advantage! “Think twice!

The keyword research is an important step in the SEO strategy, but SEO has already lost importance. With the information overload in the age of the Internet, it is more important to reach the desired target group in advance before potential customers search for your company by using the set keywords to pick them up with the right content.

Read the article in full length here.

Quelle Titelbild: unsplash / explorenation