The term "purpose" has become firmly established in marketing discourse, and companies are increasingly emphasizing their contribution to society. However, there is a gap between aspiration and reality.
Together with its creative unit CAPTAMO, the Munich-based communications consultancy and full-service agency Evernine presents the enormous opportunities that high-quality video formats offer companies.
In today's business world, communication plays a critical role, especially in Human Resources (HR).
How do companies today successfully appeal to young talent given the shortage of skilled workers? With the right video content!
The development of a strong employer brand is the most promising strategy to convince applicants and to survive in the "war for talents".