Since April 2016 GENIFY has been advising a society of orthopedic and trauma surgery specialists spread across the world: “ARTOF” (Association for the Rational Treatment of Fractures). Their goal is to increase the exchange of information between doctors for various treatment strategies of fractures worldwide. In a set of steps Genify implements sustainable communication tailored to the digital target group with the ARTOF members, other organisations and industrial partners. New ways of dealing with topic-based communication were established.