At the Travemünde Week in summer 2016 together with SAP Evernine launched a successful content marketing campaign with a high-quality live stream to the Sailing Bundesliga and the Sailing Champions League.
SAP is considered a long-term partner of yachting and offers sailors around the world a detailed report incl. a high-quality live stream. On our magazine InspiredBySports we presented the live stream as part of the campaign with predefined (and then actually reached) readerships via content seeding (i.a. Outbrain). Cooperation partner here was the company SailTracks.