As part of the annual market analysis “ISG Provider Lens” by the analyst Information Services Group (ISG), the Evernine Group, together with the cloud service provider IONOS CLOUD, has designed and implemented a qualified lead marketing campaign – with the aim of increasing awareness and leads. Using a multi-channel mix suitable for the target group, the campaigns could be digitally played out on the European market. All conversion and campaign elements were completely outsourced by Evernine for IONOS CLOUD. Evernine shows that through the use of target group-specific content and industry-specific publishing environments, thoroughly qualified leads can be obtained even for complex B2B topics.