Since 2020, the Evernine Group has been providing strategic corporate communications support to the Axians group of companies, which is part of the global brand network for ICT solutions of VINCI Energies in Germany. The collaboration has resulted in a brand-neutral content hub that is used for customer and partner loyalty, increased market awareness and the company’s own content marketing campaigns: the magazine Digital Chiefs, developed, designed, implemented, edited and continuously developed by Evernine.
With the expert-based online magazine Digital Chiefs, Evernine has created a platform (provided via Evernine subsidiary MBF Media) that offers an ideal setting for content marketing measures for Axians as well as for WKZ-financed measures and campaigns with industry partners. With up-to-the-minute news, focus articles and expert contributions on a wide range of industry-relevant topics, the magazine has everything necessary for innovative qualified lead marketing (QLM).
Through cooperation with large content distribution platforms, strategically important content can be placed in renowned online portals, which increases the magazine’s reach enormously and creates awareness for relevant topics. Evernine ensures optimal results through ongoing monitoring of the magazine via analytics as well as A/B testing or target group analyses. Behind the magazine, a marketing automation was set up, with which an even more comprehensive analysis of the inbound marketing activities is possible. In this way, articles and linked landing pages always achieve the desired results – including the generation of qualified contacts.
The Evernine Group was responsible for all project phases in the creation of the magazine: from the conception to the implementation by the design and programming team to the ongoing editorial filling of the platform by the in-house specialist editorial team – always in close coordination with Axians. A team of project managers assembled and coordinated by Evernine works for Digital Chiefs on a daily basis, ensuring up-to-date, balanced and flexibly scalable content production as well as ongoing development of the project.
Click here to go directly to the magazine: www.digital-chiefs.de