The next level of PR: Evernine Group at the 2022 Communications Congress

The Evernine Group, one of the leading communications consultancies and full-service agency, will show how companies can reach the next level of their digital PR work at the Communications Congress 2022. Under the motto “I make you digital”, the full-service agency addresses C-level decision-makers and communications managers from upscale companies. The communication congress will take place from 22.09.-23.09.2022 in Berlin and will present ways to achieve high communicative effectiveness in the future as part of the focus topic “Presence”. This year, the Evernine Group will be there with its own booth and team as well as exciting topics. Among other things, CEO Alexander Roth will talk about the next level of PR, including with the help of content hubs. In addition, the unit of CSO and co-founder Hannes Beierlein will show how a strong social media presence, brought about by the “digital me” of corporate communicators, is becoming increasingly important and serves as a transformation catalyst.

PR is undergoing enormous change. More than ever, PR executives are being asked to digitize critical parts of PR-related corporate communications, make them measurable, and at the same time break new ground to significantly increase efficiency. The communications consultancy Evernine Group offers strong approaches that, when set up correctly, bundle and digitize the crucial elements of PR, bring together corporate communications challenges and enable teams to work together seamlessly with measurable KPIs.

Strong presence at the 2022 Communications Congress

This year, the Communications Congress will once again open its doors to PR communicators from a wide range of industries. During the two-day event, renowned speakers will share new impulses regarding PR strategies, best practices and technologies & innovations for public relations in their keynotes. Among the renowned speakers are Louisa Dellert (moderator, podcaster & content creator), Dr. Hajo Schumacher (journalist, bestselling author & moderator) as well as Dr. Volker Wissing (Federal Minister for Digital Affairs and Transport of the FDP).

This year, Evernine will also present its concentrated expertise at the congress, showing communications managers how they can reach the next level of their PR work through content hubs. As a leading German innovation and communications consultancy, the Evernine Group stands for effective next-level communication. Since its founding in 2011, the full-service agency has been strategically advising its clients, enabling the digital transformation of marketing, sales, PR & HR. Companies such as Axians, valantic, Expleo and Offerista Group GmbH already rely on the PR support of the communications house.

New approaches with content hubs

Not only has the publishing world become a completely different place, but a large part of opinion-forming now takes place on social media. How can these trends be successfully managed from corporate PR? The formula for success lies in collecting trend messages centrally as a company, making them available and then making them available again to PR operations and other important corporate communicators, above all employees.

Since 2020, Axians has had a so-called digital expert-based content hub called “Digital Chiefs”, which serves as an extension for digital corporate communications and also skilfully supports in-house PR. The company’s goal is to expand its know-how as a leading ICT service provider and managed service provider in Germany with, among other things, fresh industry-related impulses from business leaders and experts, and also to place entrepreneurs or “hidden champions” in a targeted manner. You can find out more details about the structure and implementation of the project in Alexander Roth’s presentation on September 22 at the Communications Congress.

The look of the magazine plays into the strategy previously created (image source: Evernine Group).

Basically, the Evernine Group differentiates optimal PR for companies into four task areas that need to be brought together or established for the first time: Next Level Brand Communication, CRM & Digital Campaigns Strategy, Digital Me and Content Hubs. These areas need to be set up and networked effectively, especially for PR managers. In addition to data sovereignty, there is a special responsibility in the “Digital Me” field, which assigns responsibility as social ambassadors to selected employees. Here, Evernine sees particularly strong potential for increasing PR efficiency from customer projects and will also present it at the Communications Congress.

“We are delighted to be at the Communications Congress this year. More and more PR managers are realizing that they need to tackle fundamental tasks in digitization, which makes us feel increasingly vindicated in our work. With strong best practices, we stand ready. Together with my colleagues, I look forward to presenting these topics at the Communications Congress and providing new food for thought,” says Alexander Roth, CEO of the Evernine Group.

Hannes Beierlein, CSO and Co-Founder of Evernine Group, adds: “Companies remain strategically in the 90s, even if you introduce and purchase individual digital marketing, sales & PR services. The key is that everyone can and must be a communicator, which is both a curse and a blessing. Content hubs and the “digital me” for employees are key to true digital transformations in organizations and serve as a clear accelerator in achieving ROIs in all areas of corporate communications.”

Alexander Roth
Alexander Roth, CEO und Co-Founder der Evernine Group (Bildquelle: Evernine Group).
Hannes Beierlein
Hannes Beierlein, Co-Founder & CSO der Evernine Group (Bildquelle: Evernine Group)

Image source: Kommunikationskongress