Media Campaigns vs. Managed Media Campaigns – These are your advantages

Classic media campaigns are certainly useful in eCommerce. But is it also worthwhile using them when it comes to more complex topics? Especially when it comes to individualised campaigns, you should think about managed media campaigns.

Classic media campaigns have many advantages. The campaigns are played out via one or more selected channels at a fixed agreed budget, the CPC (cost-per-click) is usually optimised, and by means of A/B testing the various teaser sets are also optimised in terms of their performance and there is a clear result. But what happens if the campaign uses several channels? How can you be sure which channel performs best?

If this is the case, you can consider using managed media campaigns. They bring even more flexibility and agility to your campaigns – especially if they are to run across multiple channels. Evernine even offers a programme for this and presents the special features of this type of campaign in the following.

The special feature of Managed Media campaigns

In contrast to simple media campaigns, managed media campaigns are characterized by their agility. With this campaign approach, media budgets can easily be shifted across channels. What does this mean? At the beginning of a campaign, the channels on which the campaign is to be played are agreed upon. However, if it is determined within the campaign runtime that a channel is not performing successfully, the budgets can be shifted from one channel to another. And this can even be done during ongoing operations.

And now we take it to the extreme. Outsource your managed media campaign completely! You basically sit back and let the professionals do the work.

The advantages of a fully managed campaign

This all sounds very interesting to you, but you lack the know-how or experience in campaign playout via certain channels? With the full-managed approach, you put your campaign in the hands of highly trained marketing experts. The experts will ultimately manage your campaign via several channels, and if necessary, they will also adjust the individual campaign elements such as contribution or landing page in order to adapt them to the set targets (KPI) in the best possible way.

1. The campaign is active in a larger environment. Direct and indirect channels are used, such as LinkedIn and Facebook, to promote the landing page directly and to position the article, as well as Native Content Distribution to promote the article in its native environment, also as reader generation for the article.
2. The target group is addressed through many different channels.
3. Evernine has a wealth of experience in dealing with such campaigns & targeting of the channels used.
4. You also get a great PR effect, especially through the numerous readers on your content.
5. In addition to this, there are SELs -Social Engagement Leads (such as “Liker” or commentators), which we also present to you and which can be valuable for your sales team. There are various techniques in the field of social selling and also in the field of digital campaigns to convert these SELs into real leads.
6. The campaign is monitored daily throughout the entire campaign period and adjusted if necessary. Here, the campaign figures are checked on a daily basis and, if necessary, the CPCs and teaser texts are optimised.
7. Through the contribution and the landing page you also have a very large trust building effect.
8. You can also advertise the landing page directly through your own activities.

How to start out successfully

Image source: iStock / Nastco