How to become a strong brand yourself

Marketing one’s own personality, highlighting strengths and creating recognition through an unmistakable style – self-marketing is the way to success. Become a leading figure and leave a lasting impression.


By Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group


Not only strong brands are characterized by credibility and authenticity, also executives shine through these qualities. Through competence and reliability, they offer orientation and find listeners.


Basics of self-marketing

Strong brands do not have to constantly reinvent themselves, but develop what is already associated with them. At the same time, they place themselves in a contemporary context, surprise, provoke, but always remain credible. Equivalently, you should know your own person: who are you and where do you want to go? Analyze your strengths, build on them and ensure that your name is associated with your particular ability.


Stay true to yourself and create the basis for loyalty and trust through reliability. Your own values serve as a guideline for your actions and your personal brand becomes a symbolic consolidation of your identity. The most important access to the recipient of every brand message is emotion. Find an access to your counterpart and arouse positive feelings. Strong personality brands are likeable, loyal and motivating!


You want to present yourself as a brand? Read the complete article with the first steps and the 10 golden rules of self-marketing hier.




Source cover: iStock / SIphotography