Growth Targets 2021: Evernine sets new goal for networked communication structures in Marketing, Sales & PR
Following the sorting of its holdings in the subsidiaries in the past financial year, the Evernine Group is now expanding its activities on a strong basis in order to actively intervene in the consulting and agency market in 2019 with the strategic “one-voice” approach and at the same time further expand its networking in the publishing environment.
by Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group
The Munich-based communications consultancy Evernine Group has made a name for itself in recent years for the introduction and implementation of innovative and efficient communications structures in the ICT sector. In the spring of last year, ISG (Information Services Group) awarded the company the title of Product Challenger in the field of Digital Communication (Agencies) in the DACH region. The young corporate group stands for a holistic digital transformation of internal and external corporate communication and supports companies in setting up their communication as digital, networked, agile and cost-saving as possible. It also offers tried and tested outsourcing models to meet the decisive challenges.
The focus is on industry creativity and extensive technological know-how. The industry focuses on IT & Tech, Life Sciences & Engineering, Corporate & Finance, Sports & Health and Lifestyle & Fashion.
A strategic focus lies above all in the “One Voice” support of large and medium-sized IT service providers, MSPs and software houses, but also service & product departments of international IT manufacturers.
Here Evernine enables the digital transformation of marketing, sales & HR and offers a large company-owned portal & publishing network for outsourced omnichannel & lead campaigns, controlled by its own in-house agency.
40 percent growth in revenue until 2021
A key element in achieving the clear growth targets – 40 percent sales growth by the end of 2021 – is also the completion of the conversion of the Evernine Group’s in-house portal companies, which will further expand direct cooperation with publishers in the areas of portfolio enhancements and content production. This was successfully completed in 2018.
Evernine GmbH is now a majority shareholder in InspiredBySports GmbH (Managing Director Tobias Massow) and MyBusinessFuture UG (Managing Director Lenz Nölkel), where it bundles its influencer & expert portals such as cloudmagazin.com and InspiredBySports.com even more attractively under the brands IBS Publishing and MBF Media. These content marketing hubs are available to the key account managers and thus to the customers of Evernine GmbH with meanwhile outstanding performance as usable self-publishing hubs and platforms for LeadGen campaigns.
Exact definition of business processes
“In the Evernine Group itself, we will continue to expand our “one-voice” key account management approach and the area of industry-specific communications consulting will also be further strengthened, not only in our strongest division, the Business IT & Tech Unit. We are pleased to be able to offer IT companies with a strengthened portfolio increasingly efficient communication support in the areas of digital sales, digital marketing and digital PR. This year we will be focusing in particular on account-based marketing, marketing automation and social selling. We will also be presenting exciting cases as exhibitors at DMEXCO 2019,” says Alexander Roth, CEO of the Evernine Group.
Angelika Beierlein, Operations Manager & Member of the Management Board of the Evernine Group, adds: “We are happy to report that we have created unique processes for our “One Voice” key account management approach together with the Management Board and the team leaders in the past year, which allow our managers to map services of all kinds for marketing, PR and digital sales in the highest quality even at short notice”.
Many disciplines & technologies controlled by “One Voice
A further building block is the integration of the development company Zero1Media into the Evernine Group under the new subsidiary NineBrackets GmbH (Managing Director Alec Chizhik), in which Evernine GmbH holds a majority interest. The main focus of this merger is on its own innovative offering in the areas of web development, database projects and marketing automation technology.
These development services will be delivered by the Evernine Group, if integrated into in-house projects, in the future also via “One Voice” – controlled by the respective project manager, the customer retains his only contact and contractual partner. The subsidiary ChallTell Solutions GmbH (Managing Director Daniel Zittlau), which owns its own app and technology products and supplies individual showcases and products in the area of mobile technologies, such as location-based service apps, is located under NineBrackets GmbH.
Title image source: iStock / Kirill_Liv