Leads through content: Evernine Group presents new ways in digital marketing at the CMCX 2020
It’s happening soon: The CMCX, one of the top 5 marketing events in Germany, is opening its doors on March 10th in Munich. This year, the Evernine Group, leading German innovation & communications consultancy from Munich, will also be there. During the two days of the fair, Evernine will present innovative campaigns and approaches to the most important marketing challenges and show how companies from B2B and B2C can generate leads through content in combination with measurable inbound campaigns, and how anyone can practice successful self-marketing in today’s world.
In the Solution Area (Stand CX-07) you will meet the Evernine Group from Munich, a communication consultancy with affiliated full-service agency, which stands for effective next-level communication and advises its customers strategically on the digital transformation of marketing, sales & HR.
The benefits of your visit to the CMCX
At the CMCX, marketing managers can learn everything about the core of marketing: content. Content marketing is less intrusive than traditional outbound marketing (such as telephone acquisition, display ads, etc.) – which is why it is so successful. If someone comes across interesting content, it is because they want to and they went looking for it. This can be found on a corporate blog, in newsletters, on social media channels or in the form of PR in other magazines or online platforms. In B2B and B2C communication is simply no longer possible without content.
At the CMCX, Evernine’s experts will answer the most important questions about content marketing with specific best practices and approaches, such as:
- How can I strategically set up content marketing?
- Which technologies provide the best input, e.g. specific leads or proven awareness?
- Which channels are used to reach the target group?
Evernine will be present at this year’s fair as an exhibitor and speaker in the Solution Area and will show how companies start with account-based marketing, how they generate verifiable leads and awareness with content and thus take their marketing to a new level.
Evernine Group shows new ways in account-based marketing
With their account-based marketing campaigns, based on an omnichannel approach, the marketing specialists show how previously defined target customers can be addressed with individual messages via digital communication channels based on programmatic marketing. The Evernine Group brings best practices on how companies can enter directly and also run the campaign completely outsourced.
A presentation on the stage in the Solution Area on Tuesday by Alexander Roth, CEO of the Evernine Group, will underline the advantages of these campaigns using a best practice example.
Digital campaign concepts with in-house online portals
The service portfolio of the Evernine Group is completed by sophisticated and proven digital campaign concepts. In addition to the aforementioned account-based marketing approach, the Munich-based company also offers content marketing in conjunction with its proven Qualified Lead Marketing (QLM) model, Business Influencer Campaigns, Co-marketing Campaigns (MDF) and Performance Marketing. For its campaigns, Evernine relies on its in-house portal companies IBS Publishing and MBF Media, which will also be represented on site. Here, too, there will be an opportunity to gain insight into how campaigns can be fully outsourced.
The magazines of the portal companies include MyBusinessFuture, cloudmagazin and Security Today in the B2B area. In the B2C area, campaigns are run via InspiredBySports, YouDressed and in the future also via the new magazine InspiredByBeatz. Both magazine worlds offer best practices and the possibilities for smaller and larger lead campaigns, especially for the sectors Digital & Cloud, Security, Industries, Sports, Lifestyle & Consumer.
“We are delighted to present our successful campaign approach to content marketing experts at the CMCX this year for the first time. We are looking forward to exciting insights and interesting conversations“, says Managing Director Alexander Roth.
Further information and the possibility for the last tickets can be found at:
Image Source: CMCX 2020.