Evernine as a campaign partner of Microsoft Germany
Selected partners of Microsoft Deutschland GmbH can now take an advantage of the unique Qualified Lead Marketing (QLM) campaigns of the Evernine Group. The IT company headquartered in Munich selected the communication consulting to spread modern, digital B2B multi-channel marketing in its partner network.
by Sandra Benz
Content Marketing Manager Evernine Group
The Evernine Group now works on “Qualified Lead Marketing Campaigns (QLM)” for selected companies in its partner network. The fact that the industry forerunner also recognizes the innovative and digital approach of Evernine as a state-of-the-art and has expanded its business, is of particular importance: Microsoft is making it a global task – after transforming its own portfolio into industry-leading tools for business Digitization – now also “modernize” its sales network. And not only in terms of the offered technology & services, but also when it comes to marketing involved – in this case enriched with the services of the Evernine Group.
“After our company has supported well-known IT companies in Germany, many of whom are partners of Microsoft, in the digitization of their communications, we are particularly pleased to have been directly selected by Microsoft to support their network of partners with modern digital marketing services. We are proud to be able to meet the high demands of Microsoft on modern B2B marketing,” said Alexander Roth, Managing Director and Head of Unit Business IT at Evernine Group.
In the marketing service portal of the manufacturer, Microsoft partners of all sizes can now directly access selected services from Evernine.
► Standardized inbound campaigns for Awareness & Leads around Office 365 & Azure
The joint project of Microsoft and Evernine is currently in a first phase. The program is coordinated with so-called “outsourced QLM campaigns”, which means that the companies involved in the program exclusively use the marketing tools of Evernine. This includes, for example, external campaigning landing pages as well as supply-related contributions to the contenthubs provided by the Evernine cloudmagazin.com & MyBusinessFuture.com. While the former, with a technical focus, is rather an IT manager, the business portal of Evernine addresses business decision-makers of German and, most recently, international companies.
The application or distribution of the content (content & landingspages) from the individual campaigns is carried out through an orchestrated multichannel mix of Nativer Content Distribution (together with the Evernine partners Outbrain & plista) as well as SEA, Retargeting & selected social media channels.
Budgeting focuses on the most efficient conversion channels. Evernine promises pre-determined values (KPIs), such as reader numbers, landing page visitors, dwellings, and high clickthrough rates (CTRs) for all campaigns that are about Office 365 & Azure offerings. Leads can also be leveraged depending on the conversion.
“Only target-group-oriented content – as the key to modern digital marketing – can ensure the quality of digitally-derived leads, together with the right targeting,” said Alexander Roth, Managing Director of the Evernine Group.
► The Qualified Lead Marketing-approach
The Evernine Group offers Qualified Lead Marketing (QLM) for companies in two delivery systems: as a consulting project – to make customers fit for efficient digital marketing or as an outsourcing variant, as in the case of a partnership with Microsoft or a further partnership with the Experton Group, an ISG company. The success behind QLM lies in orchestration of their marketing and project management acitivities. The project set-up, supervised by a single key account manager, ensures that all components of a campaign are optimizable in the course of the budget allocation, up to the content provided.
☞ You want to test QLM for your campany? Here you get more information.
☞ You want to know more about our collaboration with Microsoft? Here you learn more about our references.
Source image: Evernine