Digital Me gains importance in the future

The digitalisation brings change. Hannes Beierlein, CCO of the Evernine Group, summarises one of the most important aspects which have to be considered in his latest blogpost: the digital me gains more and more importance.

by Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group

You don’t have any contacts or are not even on LinkedIn, but talk about the digital transformation all the time? Then you should ask yourself ow your business partners should take you seriously. Who wants to talk about the digital world, also has to exist in it. Your appearance in the digital world is as important as your real appearance at business meetings or exhibitions.

For the digital Me it is crucial to be honest, kind, and strategic, and to take as good care of your digital appearance as you do of your real one. Especially for members of the communications units like Sales, Marketing, PR and Business Development the digital appearance is an indispensable step for your business relations.

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Source title image: iStock / shapecharge