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Content Marketing

Content Marketing – this is how you produce high-quality content

Content marketing is a popular tool which indispensable for many companies. Yet, many customers are faced with bad and too commercial content. Marketeers should know though, that content has to be qualitatively valuable to be successful with the target group.


by Kathrin Drechsler
Sen. Communication Manager & CMO /
Campaigns & Media Partnerships Evernine Group


There is no general formula how to produce quality content to win over new customers. Indeed, it is important to frame the content relevant for the reader, but not too commercial at the same time, but this is not all. The target group wants to be understood and wants to learn a lesson from the content, even when they are no customers of the company. To achieve that, companies have to listen to their target group and adjust their pain points to what the potential customers are interested in.


Yet, it is not done with merely addressing the topics relevant for the target group. Nobody wants to read boring and unrelated articles. This is why there are some creative and strategic tips how to produce good content. How you can improve your content and how you can address your customers directly, you can learn here.



Source title image: iStock / phototechno