CMCX Cancelled: Evernine holds its own small online exhibition for marketing hot topics
Evernine is exhibitor and speaker of the CMCX 2020, which is currently cancelled or postponed (status: 10.03.2020). Nevertheless, in order to present the prepared content to the market, the Munich and Hamburg based communications expert, is holding its own small digital online fair in the form of webinars and lectures. Topics include account-based marketing, leads through content, social selling and digital sales.
The Evernine Group was to be an exhibitor and speaker at this year’s CMCX 2020 in Munich – due to recent events, the fair has now been cancelled or postponed. It is still unclear how things will continue. “We are currently examining and developing the possibilities of how we can implement the CMCX virtually. Most of the top speakers have directly shown their support, so that the agenda for ‘CMCX@Home’ is already well advanced”, says René Kühn, Managing Director of Contilla GmbH and organiser of CMCX. (Status: 09.03.2020)
As a committed exhibitor, the Evernine Group regrets the cancellation and would very much welcome a postponement of the fair and a more digital orientation, as it has already received a large number of registrations for its own themes. Furthermore, the growing trade fair counts as a strong multiplier for the marketing industry in spring.
The planned topics of the Evernine Group were:
- “New ways in account-based marketing” – With account-based marketing campaigns based on an omnichannel approach, Evernine wanted to show how previously defined target customers based on programmatic marketing could be addressed with individual messages via digital communication channels. A presentation on the Stage in the Solution Area was to underline the advantages of these campaigns using best practices and show companies how they can enter directly and also run the campaigns completely outsourced.
- “Digital campaign concepts with their own portal companies” – In addition to the account-based marketing approach already mentioned, the Munich-based company also offers content marketing in conjunction with its proven Qualified Lead Marketing (QLM) model, business influencer campaigns, co-marketing campaigns (MDF) and performance marketing. For the campaigns, Evernine relies on the in-house portal companies IBS Publishing and MBF Media, which should also be represented on site.
Their own small online exhibition – webinars on current marketing topics
Under this link https://aktionen.evernine.de/digitale-messe-marketing-themen-als-webinar hat die Evernine has now published an event page within a very short time, which brings its own webinar series on current marketing topics from its CMCX presence.
The topics are prepared in form of different Webinars and made publicly accessible for everyone. Interested, inventory and new customers can participate here free of charge and without obligation.
#1 „Leads durch Content“ – Thursday, 19.03.2020, 11:00-11:45 AM
Direct marketing & Google advertising (including SEA) quickly reach their limits in lead generation. How to use digital content to generate leads – with benchmarks.
#2 „New ways in Account-based Marketing“ – Friday, 27.03.2020, 11:00-11:45 AM (second slot for ABM)
With these digital systems you can reach your desired target groups with your topics.
#3 “Social Selling & Digital Sales” – Friday, 03.04.2020, 11:00-11:45
How can social media be used to achieve measurable sales output in digital marketing? A guide including LinkedIn Sales Navigator tips.
#4 “Performant Websites” – Maundy Thursday, 09.04.2020, 11:00-11:45
This way you can design your website with high performance in terms of content and structure – and get your target groups to click and convert.
Interested parties can register for the webinars via the following link: https://aktionen.evernine.de/digitale-messe-marketing-themen-als-webinar
“We very much regret that the CMCX is not taking place. However, we are also convinced that our timely online offering will meet the demand of our customers and the market in general and are looking forward to lively participation in our webinars & presentations. Should the CMCX take place at a later date, we will of course be happy to be there as exhibitors”, says Alexander Roth, CEO of the Evernine Group.
In addition to the webinars, the Evernine Group team will also be available for other topics such as video marketing, marketing automation (including HubSpot & Marketo), lead generation, convertible websites, content creation, digital publishing and all other topics related to modern marketing.
These events take place in April and can be found on the same promotion page.
Image Source: CMCX.