B-CON Hausmesse 2017

App with Beacon technology – Evernine at the B-CON 2017

Evernine and ChallTell Solutions presented their new app with integrated Beacon technology at this year’s “B-CON – Innovation Expo 2017”. The fair, which has been stroinfluenced by Evernine, had a total of 400 visitors and was a complete success for the Niederbayern region. Read the background of the fair and the details of the official B-CON fair app.


by Kathrin Eubisch
CMO und Content Marketing Manager Evernine Group


The B-CON – Innovation Expo 2017 took place last Thursday for the first time in the Niederbayern region with the data center service provider HARTL GROUP. More than 400 guests from medium-sized companies, politics, medicine and research visited the “IT fair for the middle class” in Hofkirchen. On the spot visitors were personally inspired in live demos, keynotes and breakout sessions Transformation works.


Also international manufacturers such as Acronis, HPE, IBM, Microsoft and Parallels were represented as exhibitors at the fair. Through the regional partners, such as cowotech and the SAP expert T.CON, visitors were presented the latest solutions and products. They were available to them for questions about the possibilities of digital transformation in the middle class as experts all day.


The first innovation fair for Lower Bavaria

The event clearly showed that the concept of digitization is slowly gaining support from medium-sized companies. The issue is now being stepped up.


At the 25th anniversary of HARTL GROUP, we did not just want to organize a celebration. In particular, we wanted to show our customers and partners how we can best communicate, explain and visualize the digital transformation of small and medium-sized businesses.”, says Peter Hartl Managing Director of HARTL GROUP.


Digital Transformation for real

The highlight of the fair was the official application of the HARTL GROUP Hausmesse. About the „B-CON“-App visitors were able to navigate through all the halls and halls of the trade fair to the desired location. They received meaningful information about the data center of the HARTL GROUP and were able to save the desired keynotes of the day of measurement directly from the integrated agenda in the calendar. Conceived and developed by Evernine together with the partner ChallTell Solutions.


Unique marketing opportunities for SMEs – also in autumn 2017

The fair B-CON of the HARTL GROUP took place for the first time in Hofkirchen in the last week – and turned out to be a success. Peter Hartl, Managing Director of HARTL GROUP, would like to continue with the fair in autumn 2017.


The response from manufacturers, customers and partners was immense. In addition to direct inquiries from some of our customers, we have mainly received the feedback to show exactly the technology and innovation that can already be used in today’s medium-sized business. We plan to organize the B-CON – Innovation Expo from now on twice a year. In autumn 2017, we are planning the next event of this series“, sagt Peter Hartl.


Evernine as fair-partner at the B-CON 2017

The Evernine Group was also responsible for the successful fair day. In addition to programming his own trade fair app B-CON, Evernine was responsible for the organization around the event. While the exhibitors and partners were acquired in advance for exciting breakout sessions, the marketing team of Evernine created campaigns for the fair’s application.


With a team of 7, Evernine’s colleagues and ChallTell Solutions were present at the show and actively supported the moderation, interesting insights, and customer care Exhibitors.




In the following video you can follow our colleagues, who were present at the show, by live broadcast. They show how the app works and the possibilities that the Beacon technology offers to the mid-sized companies.


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Source title image: Evernine Group.