Which 7 trends digital leaders now have to consider
People consume their content via the always increasing number of possible channels in the digital world. No matter whether you chat via WhatsApp or get your news via a mobile app, digital leaders need to be prepared for everything to be able to react.
by Kathrin Drechsler
Sen. Communication Manager & CMO / Campaigns & Media Partnerships Evernine Group
To always be a step ahead, this is every digital leader’s dream. Yet, with the excess of new media and trends this is barely possible and it is easy to lose sight of all the new possibilities. Between new releases such as Virtual Reality or digital assistants, traditional channels such as e-mails or social media are forgotten.
Yet, what should digital leaders really focus on? What is really important, now that we’re heading towards 2019? Well, what remains important is to observe the traditional channels, while having an eye on the new media.
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title image: iStock / aluxum