Press Release: Analyst house Experton classifies Evernine Group as new „Challenger“ in agency field
(Munich, ) Digital company communication is in demand: With the Vendor Benchmark, Experton Group analyzes provider in the social business segment every year. The study evaluates and rates the most important agencies in Germany. In the category “Social Transformation – Digital Communication”, Evernine Group has now been classified as a considerable “Challenger” in the market for the first time.
Evernine Group CEO Alexander Roth will also speak in a keynote on “New possibilities in B2B lead marketing”at the annual conference “Expertonale” of analyst house Experton on November 23, 2016 in Frankfurt. Evernine Group, leading communications consultancy based in Munich and Hamburg, has been ranked as a new “Challenger” among the social transformation providers in the “Social Business Vendor Benchmark 2017” of analyst firm Experton Group, an ISG company. Evernine Group is competing with agencies and manufacturers such as IBM iX, factor 3 or Saint Elmo’s – in total, more than 150 companies were involved. Evernine Group, founded in 2011, is now in the Challenger Quadrant for the first time and has the greatest potential in terms of portfolio attractiveness in the “social transformation – digital communication” environment. Evernine Group, a consultancy and integrated full-service agency for marketing and communication, is positioned in particular with the specially developed “Qualified Lead Marketing” (QLM) solution.
The tried and tested concept is capable of conducting successful lead and awareness campaigns through the combination of multi-channel marketing and publishing environments for complex B2B topics. The company even runs its own professional content marketing magazines such as cloudmagazin.com, inspiredbysports.com or mybusinessfuture.com. The company, founded in 2011, has also successfully established corresponding company magazines, such as the company magazine of IT group CANCOM with the name CANCOM.info.
Digital communication becomes inbound marketing: Fixed parameters enable companies to centralize and interlink all measures in marketing, sales, PR and, if necessary, HR, based on QLM. What convinced Experton: Successful Evernine projects show – all further corporate measures in the areas of social business, retargeting and performance marketing can be successfully and reasonably integrated into QLM. Evernine CEO Alexander Roth:”The Challenger rating confirms the huge leap Evernine has made over the past two years – with a number of proven campaigns and projects with companies across nearly all major industries. Our strong company growth will ensure that our house will also make a big step in the second axis of the benchmark – competition strength – in 2017.”
The Social Vendor Benchmark of Experton Group is exclusively available to journalists on request – please address our press contact.
QLM in the Keynote on the Expertonale
Evernine Group CEO Alexander Roth will present practical examples for Qualified Lead Marketing (QLM) in a keynote at the Expertonale. This year, the research, advisory and consulting house Experton Group invites once more to the annual conference on November 23, 2016 in Frankfurt. In addition to an outlook on the key issues for 2017, managers and IT decision-makers will be presented guidance and recommendations in the context of Digital Transformation. More than 300 participants are expected to attend at the two-day event. Evernien Group offers reduced tickets on www.go-expertonale.de.